Still playing a traditionally shaped driver? It doesn't stand a chance compared to the forgiveness and increased distance that you can achieve with the Insight BUL Driver.

MOI stands for Moment Of Inertia. Insight stands for a whole lot of it. An extreme MOI of 5,000 provides greater stability at impact, reduces side spin and increases ball speed. This means your mis-hits will be few and far between and the ball will fly farther with less dispersion.

Technology has advanced driver design. It's time for the Insight BUL Driver to advance your game.

Insight BUL Geometry

By dramatically shaping and expanding the perimeter of the clubhead, we reached unheard of MOI measurements. This means your drives will fly farther and straighter.

We call it "thinking inside the box." The same benefits of square-shaped technology are gained by the exceptional size and shape of the Insight BUL ... its stylish look is merely a bonus.

When you hit the new Insight BUL Fairway Wood, you immediately understand why the right materials are so important to fairway wood design and construction.

It's hot and incredibly forgiving.

- High COR and Low CG achieves the hottest ball flight of any fairway wood.

- Titanium face and crown brazed to a stainless steel body - the first and only fairway wood manufactured this way.

- Highest MOI in its class results in maximum forgiveness and easy to hit shots.

- Patented Upside-Down Technology delivers more stability at impact.

With tour-proven shaping, the Insight BTY 4350 Driver gives you more control when you need it most.

- The classically shaped, 460cc clubhead provides increased forgiveness with tour performance.

- To customize swing weight, an adjustable weight port is positioned in the sole.

- Ultra-thin .4mm rolled titanium transfers weight from the crown to the adjustable weight port in the sole.

- The tip stiff ProLaunch Red shaft creates the ultimate combination of power and a penetrating ball flight.

Insight BTY 4350 is built for better players who want versatility and performance in a golf club.

By combining the best materials and construction methods with a tour-proven shape allowed our engineers to achieve their primary goal - to produce one of the hottest and most forgiving fairway woods available.

- The compact, tour-inspired shape is tailored for the better player.

- A titanium face and crown is power brazed to a stainless steel body, which is not only an industry first but makes BTY one of the hottest fairway woods on the market.

- To customize swing weight, an adjustable weight port is positioned in the sole.

The high performance RPM drivers are designed for maximum performance and forgiveness. The RPM woods, feature state-of-the-art RePositioned Mass ™ technology and xFace™ engineering. The traditional shape is designed for looks and performance, the oversize heads provide forgiveness and the adjustable weights offer customized launch conditions.

The moveable weights allows golfers the versatility to optimize trajectory and ball curvature, by way of customized ball-flight options. XFace™ engineering expands the COR zone across the face for greater ball speed on both center and off-center hits.

 Each of the weight configurations delivers a different launch condition and center of gravity location. This allows for customized launch conditions and provides maximum distance and accuracy.

RPM 460D Driver

Golf's first 460cc driver with two moveable weights.

• Maximum performance and forgiveness for golfers of all abilities
  
• Customize for draw, neutral or fade trajectories.
  
• Four moveable weight screws included: two 7-gram (pre-positioned in the club), one 2-gram & one 12-gram.

RPM 430Q Driver

The first driver that combines a 430cc head with four moveable weights.

• Maximum performance-perfect for the player that has high launch or high spin rates
  
• Customize for 6 ball flight options- draw super or soft, neutral high or low, fade super or soft
  
• Four moveable weight screws included: two 2-gram & two 12-gram

Introducing the easiest to hit fairway woods, designed especially for shots off the ground – the new low profile RPM Fairway Woods.

Engineered with the patented Upside Down Technology™ to provide increased MOI and a lower center of gravity, the shape of new RPM Fairway Woods is incredibly confidence inspiring and more forgiving.

The RPM Fairway Woods are easy to hit, offer better launch conditions, a higher ball flight and incredible distance.  In fact, when compared to a standard face design, 9 out of 10 golfers preferred the easy to hit, confidence inspiring low profile shape of the RPM Fairway Woods.

RPM Low Profile:

• Standard:  28 grams of weight is positioned low and back for high launch
• Draw:  28 grams of weight is positioned in the heel to promote a slight draw

RPM Tour: 

• 25 grams of weight is positioned forward for low spin
• Face pull construction for higher COR

 
Features:

Introducing Boxer Technology,™ the latest breakthrough in hybrid shaping and performance—from the innovation leader, Adams Golf. You’ll get a straighter and longer ball flight with these new hybrids—thanks to the ultra-high MOI of Boxer Technology.

Sleek. Hot. Workable.

What do you get when you combine a tour-preferred appearance with the ultimate performance accomplished golfers demand? You get 9 tour wins and a world-class reputation as being the #1 hybrid brand preferred by more PGA, Champions and Nationwide Tour pros, combined.* It’s sleek, hot and workable. The new Idea Pro Hybrid is engineered with high-performance design features for greater distance and versatility off the tee, in the fairway or out of the rough. In a nutshell, that’s why it’s the #1 hybrid on the three combined tours.

State-Of-The-Art Technology For Maximum Game Improvement

Idea Tech OS is an easy-to-hit, premium hybrid designed with multi-material technology for golfers looking to improve their game.

Long Irons are Dead

Have trouble hitting your long irons? If so, you should try the new easy to hit Idea a2 and a2 OS hybrids. They combine the distance of a fairway wood with the control and accuracy of an iron. They're longer and easier to hit than traditional longs.

Set make-up:

A REVOLUTIONARY MIX OF HIGH PERFORMANCE & FORGIVENESS.

Idea a3 is a hybrid iron set with a revolutionary mix of high performance and forgiveness. The hybrids feature breakthrough shaping and offer a category-leading Moment of Inertia (MOI), which is up to 70% higher than the other leading hybrids in its class. This emphasis on hybrids, along with the transitional mix of hollow-back mid irons and cavity-back short irons takes hybrid iron set design to a new level

Set make-up:

State-Of-The-Art Technology For Maximum Game Improvement

Your search for an easy-to-hit iron set has ended with Idea Tech OS - a premium iron set designed with multi-material technology for golfers looking to improve their game. Tradition meets technology with the integration of hybrid iWoods, hybrid mid-irons and TriTech short irons.

TriTech™ Short Irons
Three materials engineered to work in harmony
for increased ball speed, feel and accuracy.

Forged for the Better Player

The Idea Pro hybrid iron set is a first of it’s kind. Top amateurs and pro golfers alike won’t find a set of clubs on the market like the Idea Pro. It’s an integrated set of tour-proven hybrids and forged irons that serious golfers will appreciate. Already tested by tour pros for over a year and even in the winner’s circle at the U.S. Senior Open, the Idea Pro hybrid irons will perform when the demands of the game call for it.

Game Improvement for the
Aspirational Player

A seamless progression of two tour based hybrids and high performance irons integrated into one amazing set of irons. Idea a2 replaces traditional hard to hit long irons with easy to hit hybrids. A truly better approach to the game.

Set make-up:

For: Maximum Game Improvement

A seamless progression of hybrids and irons
integrated into one amazing set of irons. Idea a2 OS takes the guesswork out of putting hybrids in your bag by replacing hard to hit long & mid irons with easy to hit hybrids. So you can say goodbye to traditional irons and hello to the future.

Men’s Set make-up:

Everything you need to hit the course is in the bag.

If you don’t swing the club as fast as you used to but still want to stay competitive and need the latest technology from your equipment – then this Idea a2 OS Senior 12-piece set is perfect for you.

Set Make-up:

A complete set of premium golf clubs designed to deliver performance and value.

Set make-up:

Funny Name. Tour Proven Design.

Max Puglielli (pronounced Pool-yell-e-) an Adams Golf tour representative and industry veteran has developed this wedge with the tour professional and better amateur player in mind. Prototypes have been out on the Champions Tour for over 12 months and once Max and our engineers finalized the design, the wedge quickly chalked up 4 wins.

Discover one of the best secrets on the Champions Tour – a premium wedge that the pro’s are not only using but winning with as well. Featuring 304 stainless steel, a fly cut face with milled grooves, the Puglielli wedge has a distinctive soft feel not found and in any other wedge.

Features:

• Tour proven design
• Fly-Cut face
• Milled Grooves
• Brushed Satin Finish
• Premium Steel Shaft
• Distinctive Grip and Ferrule

Crafted by one of the greatest short game players of all time

A proven combination of performance and style. From shaping to sole grinds, every aspect of these wedges meets the demanding standards of eight-time Major winner and one of golf's greates wedge players - Tom Watson.

New for 2007...

• Three wedge models: 52° Gap, 56° Sand and 60° Lob.

• Stainless steel construction for better control.

• Exclusive Fog Mirror satin finish for glare reduction.

• Two acoustical channels and a molded TPU medallion greatly improve feel by reducing impact vibration.

• Trailing and leading edges are beveled to reduce turf drag, allowing for maximum versatility around the green.

• The blade-length extends the hitting area for greater ease and the wider sole design is more forgiving.

HIGH LAUNCHING AND LONG-HITTING TO KEEP YOUR GAME MOVING FORWARD

The New Idea a3 With Boxer Technology - specifically designed for women who are serious about their game.

Set make-up:

The French translation of Belle is beautiful ... pretty ... lovely.

The Adams Golf translation is long ... accurate ... forgiving.

Uniquely designed for women, the Insight Belle Driver isn't just a version of the men's - it's built for women.

- Lightweight and easy-to-hit.

- Conservative shaping.

- High launch that results in longer drives.

- Stylish color and markings.

- Lightweight Aldila graphit shaft and Women's Winn G8 grip.

When an innovative, easy-to-hit design of combining lightweight materials performs the way women golfers want ... it's a thing of beauty.

So it made perfect sense to name our newest fairway wood, Belle, which is beautiful in French.

- An industry-first combination of a titanium cup face and crown, power brazed with a stainless steel chassis creates a powerful mix of distance and accuracy that you need in a fairway wood.

- Launch it high out of the rough or fairway, or get the extra distance you need off the tee.

- Lightweight Aldila graphite shaft and Women's Winn G8 grip.

Full of Forgiveness and Feel

Idea Tech OS is a premium iron set designed with multi-material technology for golfers looking to improve their game. Tradition meets technology with the integration of hybrid iWoods, hybrid mid-irons and TriTech short irons.

With a unique combination of power and hitting ease, the new Women’s IDEA a2 OS are for women who are serious about improving their game.

A seamless progression of hybrids and irons integrated into one amazing set of irons. This takes the guesswork out of putting hybrids in your bag by replacing hard to hit long & mid irons with easy to hit hybrids. Each club is lightweight and easy to hit…so you can say goodbye to traditional irons and hello to the future.

Women’s Set Make-up:

A complete set of clubs that takes you from your first drive on the tee box all the way to your last putt of the day. Designed for women who are looking for the easiest to hit set of irons in golf.

The Idea a2 OS Women’s 12-piece is a seamless progression of woods, hybrids and irons integrated into one amazing set.

From the woods to the hybrids all the way through the wedges, each club was designed to fit together and of course be easy to hit. This set takes the intimidation and guesswork out of purchasing. Everything you need to hit the course is in the bag.


Women’s Set Make-up:

Features:

A complete set of premium golf clubs designed to deliver performance and value.

Set make-up:

Tight Lies Classic Women's Set :